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In need of salesman training...Help!

1099 Views 11 Replies 7 Participants Last post by  toth boer goats
So, my sister and I aren't really experienced in selling goats and "dealing" with possible customers that visit our farm, and well, let's just say there's LOTS of room for improvement. And it doesn't help that we're shy...
Basically, we need advice on what to say about our goats and, maybe, things we should be asking the customers. Anybody have any advice or tips that could help us? We would really appreciate it :)
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I am watching this! I too am in need of salesman training! I was thinking about putting a thread on "where do you sell your goats" and "where do you buy your goats". I am looking for a good commercial boer cross in our area and since we're in a low population area - it's difficult to find. Either they are ABGA registered and beyond our price range or I just can't find at all!! But like you, I just don't know where to sell and in my case, not a good salesperson!
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Watching this as well!
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Make sure to ask your customers what their set up for goats is like. Do they have proper fencing? Do they have a shelter ready for goats? Do they have prior experience with goats and/or do they currently have goats? Why do you want to buy my goats: i.e. for pets, breeding, brush clearing etc.. If they are new to goats, I like to go over with them the basics of care. Hay, clean water, and minerals at all times, goats need a buddy, talk about hoof trimming, talk about copper bolusing. I also send my new buyers home with a care sheet (I could PM you mine if you'd like). I love talking about goats so it comes natural for me to answer questions about them, but that doesn't mean I don't get nervous when talking to a seller. Just remember to be yourself, relax, and be honest.👍
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Great with a smile and it is usually a hand shake, however, with what is going on these days, it has to be skipped.

Ask them how many goats they have and what are they wanting to raise. Meat, breeders, show goats, pets?
This starts a conversation with them and breaks the ice.
As you are asking this, start walking to show them your goats for sale.
Your does, and also show them your buck, if they want to see them.

I have buyers asking me questions and I answer them truthfully in a friendly manner.

They may ask:

What you are feeding them?
You can take them to see the bag of grain or the loose minerals if they would like to see it. I have buyers take a picture of the bags so they get the right stuff.

How old the kids are? If buying the kids.

How much are you asking for this one or that one? I keep a note in my pocket of each goat.

Also think of the highest to lowest price you will take, you will get people trying to drop the price, start at the highest and work down from there.

Ask them if they have free choice loose minerals out for there goats and if they say no or they use the blocks, tell them the blocks are no good, it is hard on there tongues and they can lick at it all day and not get what they need from it.


When they are looking at the goats to buy.Tell them, if they see something of interest,
We can catch them, so you can look the goat over.
It is always best to have all the goats for sale penned up, so they know what
Is available.
Do know, some buyers take a very very long time to decide, because they may like more than one goat and having a hard time deciding.
It is completely understandable and is ok with me, I would do the same.
They may even ask your opinion on which you think is better.


The good thing is, you and your sister can work as a team. If the one doesn’t know how to answer or thinks of something to talk about, there to help.
Just don’t cut off each other or your buyer. Allow who is speaking finish before adding in something.

Ask your buyer:

How long have you had goats?

How many do you have?

What do you feed ? Grain, hay.
Anything in which they say, you know is wrong, tell them and explain why it isn’t good or if it is good then, tell them it is good.

Ask what wormers they use and if they have treated for cocci or have done prevention for kids as they grow.

These questions will give you a sense of who they are with goats.

When a buyer is new and they ask many questions, don’t get annoyed, be happy because they are willing to learn.
That means, they should take great care with the goats.

With shyness, is lacking confidence.
Fight it and be proud of your goats and show you are proud.
Say to yourself, stop it, take a
deep breath and say, you got this.
Show your buyer who is boss. Because you are, this is a business appointment.
;)

Throw your shyness aside, say to yourself, I am a great salesman and hey, I am making money for my hard work and this makes me feel better about myself.

As they are leaving and just bought a goat or goats, make sure they have your phone number or can text or email any questions or concerns they may have. It was a pleasure meeting them.
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Make sure to ask your customers what their set up for goats is like. Do they have proper fencing? Do they have a shelter ready for goats? Do they have prior experience with goats and/or do they currently have goats? Why do you want to buy my goats: i.e. for pets, breeding, brush clearing etc.. If they are new to goats, I like to go over with them the basics of care. Hay, clean water, and minerals at all times, goats need a buddy, talk about hoof trimming, talk about copper bolusing. I also send my new buyers home with a care sheet (I could PM you mine if you'd like). I love talking about goats so it comes natural for me to answer questions about them, but that doesn't mean I don't get nervous when talking to a seller. Just remember to be yourself, relax, and be honest.👍
I would love to see your care sheet, if you don't mind! Thanks for the advice!
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Reactions: 2
Great with a smile and it is usually a hand shake, however, with what is going on these days, it has to be skipped.

Ask them how many goats they have and what are they wanting to raise. Meat, breeders, show goats, pets?
This starts a conversation with them and breaks the ice.
As you are asking this, start walking to show them your goats for sale.
Your does, and also show them your buck, if they want to see them.

I have buyers asking me questions and I answer them truthfully in a friendly manner.

They may ask:

What you are feeding them?
You can take them to see the bag of grain or the loose minerals if they would like to see it. I have buyers take a picture of the bags so they get the right stuff.

How old the kids are? If buying the kids.

How much are you asking for this one or that one? I keep a note in my pocket of each goat.

Also think of the highest to lowest price you will take, you will get people trying to drop the price, start at the highest and work down from there.

Ask them if they have free choice loose minerals out for there goats and if they say no or they use the blocks, tell them the blocks are no good, it is hard on there tongues and they can lick at it all day and not get what they need from it.


When they are looking at the goats to buy.Tell them, if they see something of interest,
We can catch them, so you can look the goat over.
It is always best to have all the goats for sale penned up, so they know what
Is available.
Do know, some buyers take a very very long time to decide, because they may like more than one goat and having a hard time deciding.
It is completely understandable and is ok with me, I would do the same.
They may even ask your opinion on which you think is better.


The good thing is, you and your sister can work as a team. If the one doesn’t know how to answer or thinks of something to talk about, there to help.
Just don’t cut off each other or your buyer. Allow who is speaking finish before adding in something.

Ask your buyer:

How long have you had goats?

How many do you have?

What do you feed ? Grain, hay.
Anything in which they say, you know is wrong, tell them and explain why it isn’t good or if it is good then, tell them it is good.

Ask what wormers they use and if they have treated for cocci or have done prevention for kids as they grow.

These questions will give you a sense of who they are with goats.

When a buyer is new and they ask many questions, don’t get annoyed, be happy because they are willing to learn.
That means, they should take great care with the goats.

With shyness, is lacking confidence.
Fight it and be proud of your goats and show you are proud.
Say to yourself, stop it, take a
deep breath and say, you got this.
Show your buyer who is boss. Because you are, this is a business appointment.
;)

Throw your shyness aside, say to yourself, I am a great salesman and hey, I am making money for my hard work and this makes me feel better about myself.

As they are leaving and just bought a goat or goats, make sure they have your phone number or can text or email any questions or concerns they may have. It was a pleasure meeting them.
Thank you for the advice!
You bet. :)
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Really good advise you guys!
Truthfully your goats are going to sell themselves. You don’t necessarily need to be a good salesman you just need to be able to answer questions. He friendly and not pushy. As a buyer I hate being pushed on anything and if someone is rude I don’t want to deal with that. If it’s a couple or more then one person looking at the animals and they are wanting to talk about buying, step back. Give them space to discuss anything they are wanting to talk about. Not everyone wants all their laundry aired out. I also keep a price sheet. Offer it to them if they are undecided on which one. I usually have the kids # dam, sire, birth rank, and what percentage they are. That way if they are on a budget they can pin point what they can afford.
As for what questions usually it all can come up in a friendly conversation. “Oh how long have you been in goats”. One thing I have learned is goat people LOVE to talk about goats lol but don’t make it seem like you are grilling them and firing questions at them.
Most people are pretty open to suggestions and if they like your goats will want to know what you are doing with them. Just lay it on the line for them. I feed X and I use X minerals blah blah. If they say oh we use a block for minerals then give them the cons of using it. For me I used to use the blocks so I can tell them I tried that and really it didn’t work out Well. I have way less health issues using the loose minerals.
But basically just act like these are your friends and you are having a nice goat chat with them. But remember this is YOUR BUSINESS as well. Don’t let anyone push at you. I can say probably 90% of my buyers have been wonderful! Some are pushy and rude. You don’t have to put up with that. If they offer you below what your asking take your time and think about it. If they are wanting more then 1 or 2 and offer a number for all pull out your calculator and make sure your fine with the individual price per each goat. That one I learned the hard way! But this is your show your running it. If they pass don’t take it personally. In the end it’s probably better that way. It’s not a insult to your or your goats it just means for whatever reason they are not a good fit for your goat(s).
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We just have a normal conversation. Depends on their level of goat experience and such. I sell to a lot of breeders too so those conversations look different. Usually geared more towards udders and conformation. Newbies it's every question under the sun. If they are looking for something, I ask their goals and try to fit them with the best match. I am completely honest with them about everything. I don't want anything coming back. I like to send lots of pics and videos and whatever they ask for. Like it was said, your goats should sell themselves for the most part.
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I would love to see your care sheet, if you don't mind! Thanks for the advice!
I messaged you with it. ;)
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(y) 😁
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